Archive for Inbound Marketing
One of the easiest to achieve goals for Social Media is to increase your business’s online presence.
If your business has a website, Social Media can help the site become more visible. It can drive more traffic to the site and improve its standing in search results. Depending on how you currently market your business, Social Media may even save money in your advertising budget!
When your site is found more often during a search, it gets more traffic. When it gets more traffic, your website (if set up correctly) can provide you with new leads and even new customers/clients.
The following is from the 2011 Social Media Marketing Industry Report. This report showed that 71% of marketers who were using Social Media increased traffic and 51% generated leads.
If you’re like many business owners, you’re thinking the numbers look good. You’d love it if your website to showed up better in search results, got more traffic and especially if it generated leads.
But you’re skeptical. You don’t use social media much yourself. You think Facebook is for college kids, YouTube has silly videos, Twitter is incomprehensible, blogs are personal online diaries and LinkedIn is only for people looking for jobs. On top of this you believe your customers/clients aren’t using these sites or reading blogs.
That line of thinking would be a BIG mistake!!
77% of internet users read blogs (State of the Blogosphere 2009).
YouTube is the #2 search engine (Comscore).
55% of Facebook users are between 26-64 years old (Facebook.com).
Or you may be thinking … I’ve tried Social Media to market my business and it didn’t work. Hmmm …. read on!
How do I use Social Media in my business?
The first and most important step in marketing your business with Social Media is to have a measurable goal and a plan to achieve that goal.
Marketing your business with Social Media is much more than signing up on a site and filling out your profile. If you’ve heard that social media doesn’t work, most likely it’s because you’re listening to someone who registered on a few sites and then sat back and waited for the leads to roll in. Unfortunately it doesn’t work that way.
Marketing with social media is different than the traditional marketing you may be comfortable and familiar with.
Traditional marketing is considered ‘outbound’ – where you tend to interrupt people with your message. Billboards, TV and radio ads are all considered outbound or interruption marketing because your customers are in the middle of doing something else and not looking for your message. Consumers today have developed numerous ways to dodge this type of marketing … they record TV shows and fast forward through commercials, screen phone calls and throw out direct mail pieces without a looking at them.
The type of marketing people respond best to is called ‘inbound’ marketing.’ This form of ‘advertising’ isn’t really advertising at all. It involves being found by those customers/clients most interested in your product or service when they’re looking for that information. Inbound marketing isn’t a mass blast of information to a large group of people, a majority of whom have no interest in what you have to offer. Inbound marketing is providing valuable information to the people who want it, the way they want to get it and at the time they want to receive it. The big advantage of ‘inbound’ marketing is that your customer is looking for you. Instead of ignoring your message, they’re coming to you and are actively interested in what you have to say.
Social media is the perfect channel for Inbound marketing. As an adjunct to your existing marketing, it helps you reach your target market where and when they’re looking for you.
78% of internet users research a product or service online (Hubspot data). Wouldn’t you love to have them find you?
Are you using Social Media to increase the visibility of your business?