Archive for Social Media Management

Earlier this week we introduced you to a new client of ours, Master Silk artist Jamie Kirkell. You can find the case study Introduction here.

Today is the first post documenting our step-by-step progress. We invite you to follow along in the coming weeks as we discuss our strategy and implement  the ‘action plans’ to market Jamie’s business online.

Master silk artist Jamie Kirkell contacted us because he was looking for a way to market his silk scarves online. He had a website,  Kirkell Silk Studios, but felt it was more like a brochure and didn’t accurately convey his personality or his interest in connecting with people. In addition, he wanted to be able to sell his hand painted silk scarves from his website but it wasn’t set up to do that. He was also interested in using social media to market his business.

Our services are not ‘one size fits all’ so before developing a strategy and action plan for our clients, we like to find out more about them, their business and their marketing goals. To do this, we utilize a comprehensive questionnaire/checklist that we developed and have refined over the past few years.  After reviewing the responses, we’re able to create a customized internet and social media marketing plan that’s tailored to meet the specific needs of each client.

Our questionnaire is divided into 5 main content areas:

  1. General Information
  2. Business Specifics
  3. Marketing
  4. Resources
  5. Goals

General information is an overview of the business – its history, how it started, what item(s) are sold or services are provided, what our client’s role in the business is, etc.

Business Specifics goes more into depth about the business – describing the target market(s), doing a SWOT analysis (Strengths, Weaknesses, Opportunities & Threats), defining the UVP (unique value proposition),  identifying the competition, etc.

Marketing covers all current and past marketing efforts focusing on what worked, what didn’t and why. It defines which products or services are the best sellers, which bring in the most profit (not always the best sellers), what problem(s) these products or services solve for their customers, how the business maintains contact with previous, existing and future customers and more.

Resources refers to monetary resources (the budget), people resources (staff) and time (# of hours) available to devote to an internet/social media marketing program.

Goals are how each specific business defines success. When we prepare our report, we create SMART objectives to help our clients reach their goals. SMART objectives are Specific, Measurable, Achievable, Realistic and Time-framed.

We met with Jamie last week and after processing all his information, we developed a Strategy Report and Action Plan to market his business online. Details in the next installment!

BTW – as our case study progresses, we welcome your input, thoughts, ideas and suggestions!

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Welcome to our site!  We’re in beta mode. That means we’re not quite as put together and polished as we will be, but we’re thrilled to see you here!

In case you’re wondering, we’re a Social Media management company.

We’re a ‘dream come true’ for business owners who want to use social media (such as Facebook, Twitter, LinkedIn) to market  their business but just don’t have the time, resources or knowledge to do it on their own.

We  tweet for you on Twitter. We update your status on Facebook. We write your blog posts. We update your LinkedIn profile. Set it up. Tag it. Bookmark it. Comment on it. Like it. Post it. Retweet it. Upload it. That’s what we do!

Our ‘official’ launch is in Jan 2011 but even though our website is still under construction, our social media management services are up and running!

Since you were clever enough to find us, we’ll let you in on a little secret. Shhhh!

Business owners who hire us prior to our ‘official’ launch get to take advantage of our ‘Introductory Rates!’

If you don’t see the info you’re looking for on the site please Contact Us or stay in touch by becoming a ‘Fan’ of ours on our Facebook Business (Fan) Page.

Continue reading “We Do Social Media Marketing For You” »

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What Is Social Media Marketing? What Does Our Company Do For You? Who Do We Help? How Do We Help?
Social Media Marketing is the use of social networks (such as Facebook, Twitter, LinkedIn & YouTube) to create an optimized internet presence so when people search online for your products & services, they will find YOU. We provide Social Media Marketing Services that increase the online visibility of your business and establish your brand. The more visible your business is, the more likely it is that people looking for your product or service will find you. The more familiar people are with your brand, the more likely it is they will purchase from you. We are most effective working with small to mid-size business owners who want an active presence on social media sites but don’t have the time, resources or knowledge to do it on their own. By outsourcing your Social Media Marketing to us, your business will have ongoing lines of communication that will find, attract, engage and connect with people who are looking to purchase your product or service. With a properly managed social media campaign, your business will have greater visibility in today’s competitive online marketplace .